Founding Member Campaign — May 2025

Rufescent

Business Membership Dashboard

AO

Membership Target

100 members by June 30, 2025

39 days remaining
Current Progress: 20 members20%
0255075100
20 members vetted
8 new in May
AED315,000 AED potential revenue
80 more needed

Weekly Sales Report

The Rufescent – Business Membership Sales

Weekly Sales Report
Reporting Period: May 6 – May 12, 2025
Sales Lead: Asma Omer Ahmed

Membership Status

Total Vetted (Since Apr 20)
20
Members Converted (as of May 16)
15
Conversion Rate75%

Financial Overview

AEDTotal Revenue to Invoice
315,000 AED
AEDMembership Fee
21,000 AED per member
Payment Status
Awaiting Invoice

Onboarding Progress

Status: Contracts, Members Profile app, Events RSVP, engagement materials onboarding kit etc

Next steps: Finalize contracts and schedule welcome events for new members

Report generated on 5/22/2025
Last updated: Today
Conversion Rate
75%

15 converted out of 20 vetted

Average Revenue
21,000 AED

Per member

Total Revenue
315,000 AED

15 × 21,000 AED

Pending Members
5

Vetted but not yet converted

Sales Funnel Breakdown
Current status of leads in the sales pipeline
Qualified Leads Contacted
18
Approved Members
18
Verbal Confirmations
15
Payment Completed
Pending Invoice
0
Contract Sent
To be sent
0
Event Schedule Shared
To be scheduled
0
Lead Source
Origin of member acquisitions
Direct Outreach (Asma)100%
Action Items
Upcoming tasks and deadlines
Send 15 Invoices (21,000 AED each)
Due: May 14
Owner: Asma
Send 15 Membership Agreements
Due: May 14
Owner: Asma
Schedule Onboarding Brunch / Event
Due: May 15
Owner: Asma
Confirm Signatures and Payment
Due: May 16
Owner: Asma

15-Day Action Plan

15-Day Action Plan
Objective:Onboard 15 confirmed members, collect payments, RSVP for June events, activate CRM profiles, and re-engage 80 warm leads.
Duration:May 15 – May 29, 2025
Action Plan Leader:Asma Omer Ahmed

Week 1: May 15 – May 21

May 15
Launch CRM profiles for 15 members in The Rufescent System

Include LinkedIn, Industry, Contact, Status, RSVP

May 15
Send 15 invoices (AED 21,000)

Attach payment link and deadline

May 15
Send digital membership agreements

Use DocuSign or HelloSign

May 16
WhatsApp follow-up for payment + agreement

Reminder tone, add concierge message

May 17
Send RSVP form for June events (brunch, panel, social)

Include date options and themes

May 18
Confirm venue & theme for Founding Members Brunch

Reserve catering & branding setup

May 19
Send branded calendar invite to RSVP'd members

Confirm guest count & seating

May 20
Finalize received payments & signed agreements

Track in CRM (Paid, Pending, Declined)

May 21
Build welcome kit content (digital version)

Include privileges, points, events access

Tools & Resources

CRM System: The Rufescent Members Dashboard (centralized)
Invoice (AED 21,000)
Membership Agreement
Welcome Kit
Digital Certificate
Event RSVP Form